Led the overhaul of Vanderbilt Athletics' creative assets and brand standards, creating a stronger foundation for consistency while allowing flexibility for creative expression across the department.
Responsibilities included:
Collaborated with the University's Art Director, athletics leadership, and licensing team to refine brand standards and trademark guidelines.
Researched industry best practices and led discussions with creative staff and Sports Information Directors.
Gathered feedback through collaborative reviews, team voting, and asset proposals to shape the final direction.
Redesigned the Athletics Brand Guide, establishing clearer standards for logos, typography, and asset usage.
Developed a system that balances consistency with creative freedom, providing teams with practical guidance instead of unnecessary limitations.
This initiative was a strategic evolution of the Vanderbilt Athletics brand, strengthening an already successful identity rather than introducing a full rebrand.
